We Feel Your Pain!
You’re running on empty — juggling site ops, last-minute marketing requests, and pressure to expand to new channels… all without enough headcount. Sound familiar?
The CEO wants you live on Amazon by next quarter. The CMO needs a campaign update on the site… yesterday. Meanwhile, your team is manually updating product pages late into the night — knowing full well those edits will be static, rushed and won’t align with the brand experience you’re trying to create. And once you publish them you’ll never look at them again - until your customers call you out on the errors and typos.
You’re not lazy. You’re out of bandwidth.
These are the pain points that drove us to build Brandfuel — and we hear them every week. You and the e-commerce team want to support the organization…but at a certain point every team has a breaking point.
The Content Chaos Every Ecom Team Faces
Brandfuel was built to allow e-commerce teams to do more without having to work more. In a series of blog posts we’ll explore the uses cases that support a company’s goals by using AI with integrated workflow to help your team improve your ideation, organize and provide visibility into your product content workflows, reduce errors and build an automatic system for measuring and improving your content.
4 Workflows That Transform Product Content
In our conversations with agencies and brands there have been several common pain points that emerged and where we are sure we can help.
Eliminate Costly Content Errors at Scale
Automatically catch and correct typos, grammar issues, and off-brand copy across your product catalog — before your customers do. Learn more about eliminating content errors →
Expand to New Channels and Languages Without Extra Work
Use AI to rapidly generate channel-ready and localized product content, so you can scale into marketplaces and global markets without burning out your team.
Automate Continuous Optimization Across Every Product Page
Launch and manage thousands of AI-generated multivariate tests — instantly — to improve conversion rates and merchandising performance without lifting a finger.
Align Campaign Messaging Down to the Product Page
Extend your marketing campaigns all the way to the PDP with targeted, dynamic content updates that reinforce campaign messaging and drive higher relevance. Regardless of the Klaviyo campaign clicked, shoppers get a PDP that aligns with the marketing.
These four are just the starting point for how Brandfuel’s intelligent product merchandising platform is transforming your most neglected asset - product content - into the dynamic selling tool it should be.
Want to see how your team can implement all four of these workflows — in a single day? Apply to our Beta program and we’ll improve your content almost immediately. Don’t believe us? Bring it on and let’s get this done!