At Brandfuel, We Live and Breathe E-commerce

Our founding team brings decades of e-commerce experience — from customer experience and digital marketing to logistics and operations. We've partnered with brands like The North Face, Reebok, JC Penney, Design Within Reach, and Benefit Cosmetics to make it happen.

Through it all, one thing became clear: product content is the unsung hero of e-commerce success — and it deserves better tools. We understand the grind of constantly changing products, multiplying sales channels, and inflexible systems. That's why we built Brandfuel — to give you smarter, scalable content solutions that free you to focus on growth.

Our vision is simple: make product content the hero again by giving brands and agencies the tools to continually optimize and maximize every product listing.

Meet the Team

Chief Executive Officer

Andy Lloyd

Andy Lloyd is a technology executive with 30+ years building and scaling SaaS platforms for e-commerce operations. As CEO of Extensiv, he led rapid growth serving thousands of brands with warehouse and order management solutions. At NetSuite (now Oracle), Andy spearheaded their commerce initiatives including ecommerce platform, order management and point of sale. Previously he was CEO of Fluid, who built innovative commerce experiences for Reebok, The North Face, Craftsman and Jansport.

Utility Infielder

Kent Deverell

Kent Deverell is a digital commerce executive with 20+ years building and scaling innovative platforms and consumer brands. He co-founded Fluid, launching the industry's first 3D product personalization engine for Reebok, Vans, The North Face, Polo, and Fender Guitars. Kent led DTC brands like Upper Playground through the full product lifecycle from development to fulfillment. He has advised major consumer and retail brands on streamlining operations, improving content performance, and driving conversion through better product storytelling.

Head of Business Development

Ryan Murden

Ryan Murden is a strategic partnerships executive with 20+ years of experience driving revenue growth for leading commerce and technology companies. He has activated global partnership ecosystems and developed programs that delivered double-digit sales growth, generating tens of millions in annual revenue. Ryan holds an MBA from UCLA and serves on the board of My Friend's Place, a nonprofit supporting young people experiencing homelessness.

Head of Operations & Professional Services

Eric Tam

Eric Tam is an operations and client services leader with 30 years of experience delivering enterprise solutions across technology, content, and commerce. Prior to Brandfuel, Eric held leadership roles across brands, professional services and technology organizations. Eric specializes in building operational frameworks that drive efficiency and business growth, leading initiatives in digital strategy, ecommerce, systems integration, and marketing operations—helping organizations improve performance and customer experiences.

Explore the Platform → Professional Services →