Brandfuel Logo

Frequently Asked Questions

Find answers to common questions about Brandfuel's AI-powered product content automation platform.

Implementation and Support

Getting started, onboarding, and ongoing support

How long does it take to be up and running with Brandfuel?

It ultimately depends on availability and bandwidth. Most of our clients who have opted for the hands-on training have been onboarded within four (4) training sessions, usually over the course of 1.5-2 weeks. Within that timeframe, we expect to have helped you set up your account, your company profile, your webstore integration, importing of your products, and have you publishing your first Brandfuel content. But if you are in a hurry, we can have you publishing content within a week (or even day)!

Answered by Eric Tam Head of Operations & Professional Services
Updated 9/11/2025

Do I need a developer to get started with Brandfuel?

No development is required with Brandfuel. Our onboarding process includes a non-technical, simple 3-step process for integrating with your ecommerce platform. The rest of your "getting started" process is simply learning how to navigate and use the simple tools inside the Brandfuel platform.

Answered by Eric Tam Head of Operations & Professional Services
Updated 9/11/2025

How do I get support on the product?

Brandfuel provides self-serve documentation. But if you have a specific question, need support for a feature beyond what the documentation provides, or would like to report a bug, you may submit a Support Ticket by clicking on the Support link in the top-right navigation, and submitting the form with a description of the issue you are experiencing.

Answered by Eric Tam Head of Operations & Professional Services
Updated 9/11/2025

Will you get me up and running?

Absolutely! We're here for you. We provide self-serve documentation, as well as hands-on training sessions, depending on your implementation choices. Our goal is to get you up and running as soon as possible.

Answered by Eric Tam Head of Operations & Professional Services
Updated 9/11/2025

Company

Why is Brandfuel qualified to build an ecommerce product operations platform?

Our founding team brings decades of hands-on experience across the e-commerce ecosystem. We’ve run leading digital commerce agencies, worked in every layer of the tech stack — from platforms and customer acquisition to backend operations — and served as operators inside fast-growing D2C brands. This unique blend of strategic, technical, and operational expertise is what powers Brandfuel’s purpose-built platform for e-commerce product content and operations.

Answered by Kent Deverell Utility Infielder
Updated 9/11/2025

Who is Brandfuel built for (what size/type of brands)?

Brandfuel is tailored is tailored for mid-market and emerging e-commerce brands, along with the agencies that manage product content for their clients. If you need scalable content creation, optimization, and publishing tools without enterprise overhead, Brandfuel is for you.

Answered by Andy Lloyd Chief Executive Officer
Updated 9/11/2025

What problems does Brandfuel solve for e-commerce brands?

Retailers often face high content costs with low ROI, as product copy, images, and data underperform. Manual updates, inconsistent product information, and siloed workflows create costly operational bottlenecks. Despite being a critical conversion driver, product content is too often a static, rather than dynamic, growth driver, leading to poor search visibility, weaker conversion rates, and lost sales. Brandfuel unifies product content operations in one AI-native platform and helps e-commerce brands turn product content into a scalable engine for acquisition and revenue growth.

Answered by Kent Deverell Utility Infielder
Updated 9/11/2025

Product

Can I edit content that Brandfuel generates?

Yes! As with everything Brandfuel creates, you remain in control.

Nothing goes live without your configured reviews. And you can edit everything, down to the minute detail.

Brandfuel does the work, you remain in charge.

Answered by Doug McIver Head of Product
Updated 9/12/2025

My product requires approvals. Does Brandfuel support multi-level approvals and workflows?

Whether you are an agency creating content on behalf of your client or a brand with an intensive internal review, we support multiple configurable levels of review. Legal, compliance or brand voice. It all matters. Brandfuel helps you get this all under control, in a system built for continuous learning.

Answered by Doug McIver Head of Product
Updated 9/12/2025

Where is my data stored and is it secure?

Brandfuel is built on industry leading security and hosting best practices. Every release is run through comprehensive security tests before deployment. All your data is backed up automatically. It is your data, and it is our job to keep it secure. And we take that responsibility seriously.

Answered by Doug McIver Head of Product
Updated 9/12/2025

How can Brandfuel create a product description if I don't have one already?

Brandfuel uses whatever digital assets you have to help you onboard your products more efficiently. Most effectively, we will use AI vision to review your product images and analyze the products in the photography. We'll describe your images, generate ALT text (great for SEO) and tag the product. We then combine the image information with whatever other digital content we have access to and use that to create a product description. But not just any product description - we'll infuse the product description with your company's strategy for descriptions. If you are focused on SEO, we'll generate descriptions that are great for SEO. If you are focused on conversion rates, we'll generate descriptions built to sell. But regardless of what you have or don't have, we'll use it all to create descriptions that deliver on your goals.

Answered by Doug McIver Head of Product
Updated 9/12/2025

We use Klaviyo and Shopify. Why do I need Brandfuel and how can it help me?

Brandfuel doesn't do what Shopify and Klaviyo do. Instead it makes Shopify and Klaviyo work better together.

Do you want shoppers to always see relevant content on your site when they visit from an email campaign? Brandfuel makes sure that happens.

Do you want to run targeted product descriptions for a holiday or special event? Brandfuel does that.

We use the context for who the shopper is and how they got to your website to deliver tailored experiences that sell.

Not only that - we measure our results and will prove our value to you.

So if you are running Shopify and Klaviyo (you should be!) then go with Brandfuel and we'll help you get more out of each.

Answered by Doug McIver Head of Product
Updated 9/12/2025

Sales

How do I get started with Brandfuel?

Brandfuel is currently working with a group of close partners in a closed Beta. If you are an agency or a brand interested in joining the Beta please click the "Try the Product" button to apply. We will be in touch within 24 hours to share more about the program.

Answered by Ryan Murden Head of Business Development
Updated 9/12/2025

How does Brandfuel price its products?

Brandfuel uses a subscription-based pricing model with two key factors:

  1. AI Credits

    AI usage is measured in "Credits." Each credit typically covers one AI query, though some advanced queries may use multiple credits. You can monitor your credit usage in the Billing and Usage settings. When you've used your credit allowance, you can purchase additional credit packages at your current subscription rate. The more credits you purchase, the cheaper they are.

  2. Commerce Channels

    A "Channel" refers to each sales platform where you sell your products (such as Shopify, Amazon, Walmart, etc.) in a specificlanguage. Your subscription tier determines how many channels Brandfuel can manage for product content publishing. Need more channels? You can add them for an additional fee.

    Example: If you're on a plan that includes 4 channels and 10,000 credits, you could manage product content across Shopify in English and Spanish and Amazon and Walmart in English with roughly 10,000 AI queries. Need to add a German version of your Shopify site? That would be an additional channel fee. Used all your credits mid-subscription? You can buy more at your plan's credit rate.

Answered by Ryan Murden Head of Business Development
Updated 9/12/2025

Still have questions?

Can't find what you're looking for? Our team is here to help.

14 questions answered • Last updated: 9/13/2025

Learn More About Brandfuel