Eliminate Costly Content Errors at Scale

You’ve all had that terrible feeling - you get an email from the CEO telling you there is a typo on your product page you just launched. Or even worse, you completely forgot to paste the description into Shopify , because it got lost in the ChatGPT/Excel/Email/Copy/Paste game most e-commerce teams are still playing with their product content. And be honest with yourself about your image ALT tags (if you even have them!).

If you haven’t had this experience you are either lying - or the greatest e-commerce manager on the planet.

We hear stories like this every day.

The Trendy New Thing - The ChatGPT Dance

Let’s be honest about two things: - AI has revolutionized copywriting.

Publishing hundreds of small product updates is still a massive pain in the ass!

Hopefully your team is doing a disciplined job with proper prompts in ChatGPT. But even so, everyone we speak with is worn out but copying and pasting into whatever tools you are using to do your internal product content reviews (spoiler: almost everyone is using Excel and Email). And hopefully it all makes it into Shopify. But usually something is missed.

The truth is that while things are better, publishing product content is still too scattered and disorganized, with little visibility to status. And publishing is still so manual errors come up almost every week.

Everyone’s Dirty Secret: Image ALT Tags (If You Even Have Them)

Think your PDPs are optimized? Let’s talk about the thing nobody wants to check: image ALT tags.

In a 2023 audit of the top 100 e-commerce sites, 97% had missing, inaccurate, or garbage ALT text. And only 1% had consistent, high-quality descriptions across all their product images [Scribely Report].

That’s not just bad for accessibility — it’s a massive SEO blind spot.

If you’ve ever said “we’ll go back and fix that later,” you’re not alone. Writing accurate ALT text for every image is tedious, time-consuming, and easy to forget. And once your catalog hits 100+ SKUs? Forget it.

Brandfuel fixes this almost immediately — not by guessing, but by using computer vision to analyze every product image and write ALT tags that are descriptive, relevant, and optimized for search. That’s instant accessibility wins and long-term SEO benefits — with zero manual work.

The Brandfuel Answer - Eliminating Errors in Less than a Day

What if we told you not only could we eliminate all your spelling, grammatical and punctuation errors, but that we could also ensure all of your images have descriptive and accurate ALT tags (instant SEO goodness!). Most teams would sign up for that in a second. But what if you could do this IN A DAY OR LESS, WITH VIRTUALLY NO ADDITIONAL EFFORT.

The Brandfuel Content Quality Magic

Well, maybe it isn’t quite MAGIC. But it’s about as close as software can get. Here’s how Brandfuel does it:

Brandfuel comes out of the box with product content best practices baked in. The first thing we run is our Content Quality Analyst — a module that pulls in all your key product content from Shopify and reviews it as ruthlessly as your 11th grade English teacher. (But unlike her, we won’t guilt-trip you or make you stay after school.)
We scan your titles, descriptions, and image ALT tags for typos, grammar issues, formatting inconsistencies, and missing elements — then deliver a full report showing where things break down. You could take that report and fix it manually… but why would you?
Instead, you define what “good enough” looks like — and Brandfuel will automatically rewrite any content that doesn’t meet your standards. From signup to clean content in under 15 minutes. Zero copy/paste. Zero chaos.
Prefer to review changes before they go live? No problem. Set your own review workflow and approve updates before republishing. Most teams start by auto-fixing clear errors and letting Brandfuel handle the heavy lifting from day one.
Now, back to those ALT tags… Writing a unique, accurate description for every image? It’s possible — but not practical. Especially at scale.
Brandfuel uses computer vision to analyze every product image and generate SEO-friendly, accessibility-compliant ALT tags. No more skipped images. No more copy/paste templates. Just clean, descriptive metadata — delivered in hours, not days.

What are You Waiting On?

So now, the next time you get an email from your CEO about a product page you can open it with confidence. Assured in your conviction that you are using leading edge AI to not just identify any errors. They are found, fixed and deployed faster than you can say “I got an A in high school English!”

Sound too good to be true? Take us up on our challenges by joining our Beta program and we’ll prove it to you - in as little as an hour. Still not convinced? Read about 3 other key product content examples you can optimize with Brandfuel.