The Hype and the Reality of AI Content
Almost every marketing team is taking advantage of ChatGPT to accelerate content production. And make no mistake about it, the productivity gains have been tremendous. But the reality is that there is a lot more to running an ecommerce operation than generating product descriptions.
The Hidden Bottleneck: Manual Workflows
As proof of that, look no further than the workflow associated with onboarding a product. After an LLM generates a description, the real work starts: paste it into a spreadsheet, email it for feedback, gather edits, then copy it into Shopify. Manual, disjointed, time consuming and error-prone — all for very little value.
No wonder most product descriptions are never updated after they are created.
From Copywriting to Closed-Loop Automation
At Brandfuel we asked, what if AI would not only help with the content creation, but could also streamline the review workflow and automate publishing. While that alone drives greater efficiency, it is the end to end integration that is the real unlock.
Suddenly, once there is a single, unified pipeline from content creation to review to publishing, by adding measurement you are able to create an intelligent, agentic closed loop system. And that is the breakthrough. Because the system is able to generate content, measure performance and intelligently identify under performing content without human intervention, suddenly your web store is able to go from static to dynamic, continuously improving its own performance.
Brandfuel does exactly that.
The Continuous Improvement Engine
In addition to automating and structuring content creation, review and publishing, the system collects real time performance data from your site, including add to cart rate, conversion rate and page views. That is where the system becomes a gamechanger.
By feeding that information into our analysis engine we are able to identify the content with the lowest performance and automatically create and execute a plan to rewrite and republish that content into a multivariate test. Then we run a split test to figure out if the new content performs better.
No guess work. In fact, NO WORK AT ALL. Just intelligent, automatic, continuous improvement.
Your Control, Your Visibility
Through it all, you and your team remain in control. You determine how many products are being tested at any given time. All the content can be run through a review workflow or can be published automatically. Regardless, you will always have visibility into exactly what is happening.
See Brandfuel in Action
Sound too good to be true? We’re happy to show you so you can see for yourself. Contact us to see a demo today and we’ll show you how you can be using Brandfuel to improve your stale and static content in under a week.