Today we are announcing one of the most personally gratifying partnerships in Brandfuel’s (admittedly brief) history. We are announcing a partnership with Hairball.io.
Hairball.io was started by Diego Terra, who was the literal founder of SuiteCommerce, long before it was an actual NetSuite product name.
Why This Partnership Makes Sense For NetSuite Merchants
Most of you don’t care that Diego and I are working together again. The more important story is that our two solutions provide the most robust solution for the $25 - $100 million brand and retailer space that is dominated by 3 technology providers: Shopify, Klayviyo and NetSuite.
How Brandfuel.ai and Hairball.io Work Together
- NetSuite is the system of record — the source of truth for products, pricing, and inventory
- Hairball makes that data usable across your stack — clean, structured, and flowing into every system that touches the customer
- Brandfuel converts that data into revenue — transforming raw product data into high-performing content, merchandising, and selling experiences
The reason SuiteCommerce thrived under Diego, he understands that the most critical thing you can do to thrive in an ecosystem is make sure every project lands successfully and every customer is referenceable.
It was the right lesson at the time and it is the right lesson as Brandfuel and Hairball announce our partnership. The strategy of every customer as a reference has proved itself out as Diego has literally build Hairball into one of the fastest growing companies, not just in the NetSuite ecosystem or in e-commerce - Hairball recently with the Inc 5000 list as one of the fastest growing companies in the world, landing at number 673.
My commitment at Brandfuel is that we will bring that same passion to NetSuite customers.
While I am personally gratified to be back working with Diego on NetSuite e-commerce projects, I am professionally thrilled to have Diego and his team as part of our Brandfuel solution.
It was the right lesson at the time and it is the right lesson as Brandfuel and Hairball announce our partnership. The strategy of every customer as a reference has proved itself out as Diego has literally build Hairball into one of the fastest growing companies, not just in the NetSuite ecosystem or in e-commerce - Hairball recently with the Inc 5000 list as one of the fastest growing companies in the world, landing at number 673.
My commitment at Brandfuel is that we will bring that same passion to NetSuite customers.
While I am personally gratified to be back working with Diego on NetSuite e-commerce projects, I am professionally thrilled to have Diego and his team as part of our Brandfuel solution.
How You Can Benefit from This Partnership
If you are a NetSuite customer using Shopify and Klayviyo, Brandfuel and Hairball are committed to building the solutions that will power your growth.
If you are in Las Vegas for ShopTalk find Brandfuel at Booth SU21 in the Spark Startup Experience Pavilion. If you want to learn about how to make NetSuite and Shopify sing, contact Diego or I so we can put together the solution that will set you up for long term AI-powered growth.
If you are in Las Vegas for ShopTalk find Brandfuel at Booth SU21 in the Spark Startup Experience Pavilion. If you want to learn about how to make NetSuite and Shopify sing, contact Diego or I so we can put together the solution that will set you up for long term AI-powered growth.