About Brandfuel.ai
83% of e-commerce retailers are trapped in “spreadsheet mayhem”—managing critical product data via PDFs, Excel, and manual entry. Brandfuel.ai is the first AI-native product pipeline designed for the Post-PIM (Product Information Management) era.
We help mid-market brands and high-SKU retailers automate the entire product lifecycle—from data ingestion to generating persona-based, SEO/GEO-optimized content. By replacing manual workflows with agentic AI, we empower brands like The North Face and Reebok to launch products faster and convert more customers across every digital channel.
The Mission
As a Business Development Representative, you will lead the transition from manual content chaos to AI-driven efficiency. This is a business development role designed for a high-performer, with a builder mindset who excels at the “hunt”. You will be responsible for generating your own opportunities through strategic outbound efforts.
Key Responsibilities
- Outbound Prospecting: Drive lead generation efforts through targeted cold calling and personalized multi-channel outreach (Email, LinkedIn) using HubSpot and Brandfuel’s AI-driven Sales Engagement tools.
- Pipeline Development: Manage your accounts and contacts effectively, ensuring all outreach and stages are meticulously recorded in HubSpot to maintain a healthy and predictable pipeline.
- Lead Qualification: Identify and qualify new business opportunities that align with our Ideal Customer Profile (ICP), ensuring every prospect understands the value of an AI-native product.
- Performance Metrics: Achieve and exceed monthly quotas for qualified opportunities generated and outbound activity metrics.
- Strategic Differentiation: Leverage our “Differentiation is Separation” philosophy to show prospects how Brandfuel beats traditional, static PIM systems and manual workflows.
- Continuous Improvement: Stay ahead of industry trends in E-commerce and AI, constantly optimizing your outreach and closing strategies to improve conversion rates.
Experience & Skills
- The Track Record: 2–5 years of total sales experience. This must include at least 2+ years of outbound-focused BDR experience with a proven track record of generating 75%+ of your own pipeline.
- Sales Acumen: Expert in cold calling, objection handling, and engaging executive-level decision-makers (Directors of E-commerce, VPs of Ops).
- Tools Proficiency: Advanced experience with HubSpot, Apollo.io, and Sales Engagement tools (Outreach/Salesloft). Familiarity with AI-enabled prospecting tools is highly preferred.
- Communication: Excellent written and verbal skills, with the ability to personalize outreach and build rapport quickly in a remote environment.
- Resilience & Drive: A “builder & hunter” mentality with the persistence to overcome challenges and the desire to grow within a fast-paced, AI-first startup.
Compensation & Benefits
- Base Salary: Competitive salary + variable bonus
- Uncapped Commission: Monthly commission based on qualified opportunities generated.
- Benefits: Medical, Dental
- Professional Growth: Direct mentorship from executive leadership and clear paths for career advancement.
- Culture: A collaborative, supportive, and outcome-driven environment.
To Apply
Please submit your resume and a brief note about why you're excited about this opportunity and what makes you a great fit for Brandfuel to careers@brandfuel.ai.
