The Role
We're seeking a driven outbound Account Executive to build and close the pipeline for Brandfuel's platform across US-based brands and retailers. You'll own the full sales cycle—from identifying and sourcing target accounts through closing deals—working directly with commerce operations teams and their leadership who are looking to scale their product experience capabilities strategically.
This is a high-impact role where you'll help shape our go-to-market approach, contribute to outbound strategy, and establish Brandfuel as the leading solution in the emerging PXM category.
What You'll Do
Pipeline Generation & Management
- Own the full sales cycle: Source, qualify, and close new business across a targeted set of US-based brands and retailers—from initial outreach through contract signature
- Identify key targets: Collaborate with leadership to define and refine ideal customer profiles (ICP), contributing insights on target accounts and key personas within commerce organizations
- Build target account lists: Generate and maintain prioritized lists of prospects that match our ICP and where Brandfuel's value proposition creates meaningful impact
- Develop outbound strategy: Work with the team to create effective outbound sequences, messaging frameworks, and engagement strategies tailored to targeted accounts
- Qualify inbound leads: Serve as first responder to inbound inquiries, quickly assessing fit and moving qualified prospects through the sales process
Sales Execution
- Deliver compelling value: Clearly articulate and demonstrate Brandfuel's core functionality, showing commerce operations teams and leadership how our platform delivers measurable ROI through operational efficiency, conversion optimization, and strategic AI implementation
- Navigate complex sales cycles: Build relationships across multiple stakeholders, understanding each persona's priorities and crafting tailored value propositions that resonate
- Pipeline Management & Nurturing: Manage and nurture a top-of-funnel pipeline, ensuring consistent follow-ups and engagement with prospects. Track all outreach activity, responses, and progress within the CRM system. Ensure strong show-up rates and smooth handoff of qualified prospects to the broader customer success team.
- Close qualified opportunities: Consistently meet and exceed sales quotas by effectively managing pipeline, addressing objections, and negotiating favorable terms
- Identify ecosystem partners: Throughout the sales process, map and engage key partners—particularly digital commerce agencies—who service the same target accounts, creating opportunities for partnership and referral channels
Strategic Collaboration
- Share field insights: Collaborate with sales, product, marketing, and customer success leadership to communicate learnings from prospect conversations, competitive intelligence, and market trends
- Contribute to GTM evolution: Provide feedback that helps refine Brandfuel's positioning, messaging, product roadmap, and overall go-to-market approach
- Reporting: Work closely with the sales and marketing teams to align on outreach strategies and campaign goals. Share insights and feedback from outbound efforts to improve messaging, targeting, conversion rates and sales efficiency. Monitor performance metrics and optimize outreach efforts accordingly.
- Document best practices: Develop innovative approaches to stand out in crowded inboxes and drive engagement. Test and iterate on messaging, subject lines, and outreach strategies to improve response and conversion rates.
What We're Looking For
Required Experience & Skills
- 2+ years of successful sales/business development experience in fintech, SaaS, AI, commerce, or retail technology, selling into retailers or brands
- Proven track record: Demonstrated history of consistently meeting and exceeding quotas and sales goals
- Strong understanding of ICP development, buyer personas, and outbound targeting strategies
- CRM proficiency: Skilled in HubSpot for pipeline management, forecasting, and activity tracking
- Sales tech stack expertise: Experience using lead management and prospecting solutions like Apollo, Outreach, or similar platforms
- AI sales tools: Familiarity with AI-powered sales automation tools such as RelevanceAI or similar solutions to automate the research, enrichment, qualification and outbound messaging to prospects
- Exceptional communication skills: Ability to engage prospects from a cold start, tailor messaging with personalized, relatable and engaging content, and build rapport quickly across various communication channels (email, phone, LinkedIn, video conference, DM)
Key Attributes
- Entrepreneurial mindset: Self-motivated, creative, and flexible with a bias toward action and experimentation
- Feedback-driven: Actively seeks feedback, learns from wins and losses, and continuously refines approach
- Comfortable with ambiguity: Willing to navigate an evolving startup environment where processes are still being built and refined
- Technology aptitude: Quick learner with the ability to master new software solutions, particularly AI-based platforms, and translate technical capabilities into business value
- Impact-oriented: Eager to make an immediate contribution and see the direct results of your efforts
- Intellectually curious: Unafraid to ask questions, challenge assumptions, and seek out answers—both internally and with prospects
- Flexible work style: Ability to work remotely while maintaining strong communication and collaboration with the team; willing to travel as needed for customer meetings, conferences, and team gatherings
Bonus Points For
- Experience selling to commerce agencies or working with multi-brand portfolios
- Existing relationships with brands, retailers, or commerce technology decision-makers
- Background in ecommerce operations, product management, or digital merchandising
- Experience in category creation or selling emerging/new technology solutions
- Familiarity with product content experience management, PIM, or DAM systems, agentic and generative AI
Why Brandfuel?
- Emerging category leadership: Join us at the forefront of Product Experience Management as brands navigate the shift to AI-powered commerce
- Meaningful impact: Your work directly enables brands to deliver better customer experiences and drive measurable business results
- Shape the GTM strategy: As an early member of the sales team, your insights and contributions will directly influence how we go to market
- Collaborative culture: Work alongside a team that values strategic thinking, customer success, continuous learning, and transparent communication
- Growth opportunity: Clear paths for advancement as we scale—build your career as we build the company
- Competitive compensation: Base salary plus commission structure
- Flexibility: Remote-first culture with the autonomy to manage your schedule while driving results
Compensation
$60k base + commission (OTE: $120k), equity, and benefits
To Apply
Please submit your resume and a brief note about why you're excited about this opportunity and what makes you a great fit for Brandfuel to careers@brandfuel.ai.
About Brandfuel
Brandfuel is an AI-native Product Experience Management (PXM) platform that helps brands and retailers optimize product content across every customer touchpoint. We enable commerce teams to move from manual, episodic content creation to strategic, continuous optimization—driving conversions while reducing operational friction. Our platform is purpose-built for the evolving commerce landscape where products are discovered across expanding digital channels, AI-powered search, and social contexts.
