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this is a big test post
this is a big test post
this is a big test post
this is a big test post
December 23, 2025
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About the Author
Andy Lloyd is the CEO of Brandfuel and a veteran of e-commerce content operations. At Fluid, he helped brands deliver great brand experiences through superior UX design. At NetSuite, he led all commerce strategy and execution, supporting a unified customer journey across channels that ensured the front end customer experience aligned with the back end inventory and systems of record. He has spent over two decades helping brands optimize their product content for better customer experiences and higher conversion rates.